Coburn Aftermarket
Your Destination for Premium Automotive Aftermarket Products.
Explore our brands below.
About Coburn Aftermarket Pty Ltd
Coburn Aftermarket Pty Ltd brings together decades of hands-on automotive experience with modern ecommerce, marketing, and operational capability.
Our background spans the full automotive aftermarket journey: physical retail, tyre and wheel operations, mechanical service, 4×4 parts and accessories, product sourcing, customer consultation, digital sales, and brand development.
This gives us a practical understanding of what customers expect, what suppliers need, and what makes an aftermarket business perform both online and offline.
With more than 50 years of combined industry experience, Coburn Aftermarket is focused on building strong automotive brands, improving the online buying experience, and helping customers access quality products backed by real-world knowledge.
What We Do
Coburn Aftermarket operates and supports automotive aftermarket brands across ecommerce, retail, product supply, and marketing.
Our capabilities include
Ecommerce
Automotive Aftermarket Ecommerce
We build, manage, and improve ecommerce platforms designed for automotive customers — covering product catalogues, online merchandising, conversion strategy, customer experience, fulfilment workflows, and performance-focused digital retail.
Products
4×4, Tyres, Wheels, Parts & Accessories
We specialise in products that improve vehicle performance, capability, comfort, and safety — with a focus on trusted brands and practical, fit-for-purpose advice.
Marketing
Marketing & Growth Consulting
We provide marketing insight backed by real automotive industry experience — covering brand positioning, campaign planning, digital marketing, supplier promotions, product launches, and customer acquisition strategy.
Supply Chain
Product & Supplier Strategy
We work with suppliers and manufacturers to bring quality aftermarket products to market through strong brand positioning, ecommerce execution, and customer-focused sales channels.
Customer Experience
Customer-Focused Automotive Solutions
Good aftermarket retail still depends on service, advice, and trust. Whether a customer is buying a simple accessory or planning a complex vehicle upgrade, our approach is built around helping them make the right decision.
Our Brands
Brixton 4×4: Specializing in rugged and reliable parts and accessories for off-road enthusiasts, Brixton 4×4 ensures your vehicle is equipped for any adventure.
Tyre Bay: As Pirelli tyre experts, Tyre Bay offers an extensive range of high-performance tyres, expertly fitted to guarantee maximum safety and driving pleasure.
EliteDrive Australia: Catering to all vehicle models, EliteDrive Australia provides performance upgrades that enhance both driving performance and economy.
“Excellent customer service. Fast delivery with all items as described with nil issues.
Would highly recommend using Brixton for all your 4×4 needs.”
Brixton 4x4 Customer
Chad Islip
“Brilliant to deal with love being their Fitting Partner!”
Tyre Bay Partner
The Garage Miami
“They have thoroughly won over me as a customer and would hand on heart recommend! I made a fairly small purchase which I inadvertently complicated and was treated with respect and fairness. Which they went out of their way to correct!”
Brixton 4x4 Customer
Eli
“Amazing – great tray loner for the Amarok. Perfect doesn’t come close, haha. 5* for Brixton 4×4 Adventure!”
Samuel Bird
Brixton 4×4 Customer
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Get in Touch
Premium Live Chat
For any inquiries or support, feel free to reach out to us via online chat. Our team at Coburn Aftermarket Pty Ltd is here to assist you with all your automotive aftermarket needs. Whether you have questions about our products, need assistance with an order, or require expert advice, we are just an click away.